The Art Institute of Michigan

28125 Cabot Drive, Suite 100 Novi, MI 48377

The Art Institute of Michigan finds its home in Novi, Michigan, a vibrant suburb of Detroit, located about 25 miles northwest of the city at the convergence of three major expressways. Michigan's largest mall is located in Novi along with six community parks, an ice rink, and a fitness center. Novi's population has grown in recent years as more people realize that this is an ideal place to live, work, and raise a family.

Advertising inquire now!
The Advertising program prepares graduates for careers in the advertising profession by providing a foundation in the business aspects of advertising while helping them develop the basic creative and technical skills necessary to create and implement targeted advertising solutions that meet professional standards of excellence. Graduates are prepared to seek entry-level positions in the advertising field. Advertising offers exciting and demanding careers, where professionals are required to be creative and to meet strict deadlines. In return, the field offers an array of opportunities of significant career advancement. The Advertising program provides graduates with the skills needed to work in the field of advertising, art direction, copywriting, and account supervision. A solid art foundation combined with hands-on advertising curricula prepares students for entry-level positions with advertising agencies and departments, art studios and departments, marketing companies and departments, and production companies. An advertising-related internship while in school increases the graduate's advantage when applying for a position.

Culinary Arts inquire now!
The Associate in Applied Science in Culinary Arts curriculum emphasizes traditional culinary techniques while also incorporating progressive culinary trends. This program feeds directly into the Bachelor of Applied Science in Culinary Management; all of the classes taken in the associate's degree program are also in the bachelor's degree program. Students are given practical knowledge and experience.

Graduates receiving the associate's degree in Culinary Arts will be prepared to seek entry-level positions in the field of culinary arts such as line cooks, assistant pastry chef, garde manger cook, catering cooks, and other positions found throughout the kitchen.

Culinary Management inquire now!
The Bachelor of Applied Science in Culinary Management educates and prepares students to gain employment as kitchen managers, catering executives or food and beverage directors. This program includes coursework about topics such as leadership, healthcare, research and development, human resources and advanced food and beverage budgeting and cost control.
Graduates of the Bachelor of Applied Science Culinary Management program are prepared to seek various entry-level positions throughout the food service industry such as restaurant manager, garde manager, kitchen supervisor, catering assistant, and food service supervisor.

Digital Photography inquire now!
The Digital Photography program teaches you composition, lighting, and equipment use, utilizing a digital camera and software. Darkroom techniques, color, and design are explored both on location and in a studio. You’ll develop business skills as you fine-tune your eye for detail. Graduates are prepared to seek entry-level employment such as a digital photographer, industrial photographer, photo lab technician, or photojournalist.

Fashion Marketing & Management inquire now!
Fashion and business combine in fashion marketing and management to bring the world's fashions from the designer showroom to the retail sales floor and ultimately the consumer. Students gain a comprehensive knowledge of the apparel industry and fashion cycles. Standard business practices are combined with creativity to prepare students for a wide variety of entry-level positions. Special attention is given to consumer behavior and its role in dictating trends and predicting purchasing patterns.

Course work in advertising, promotion, store planning, and visual merchandising further provide creative ways to problem solve. New and exciting opportunities in on-line retailing, electronic retailing, and catalog development are explored as alternatives to traditional retailing. A strong foundation in buying, inventory, and stock control prepares students to analyze product assortments, budgets, and distribution strategies. Essential management skills and sound business ethics are developed through education in human resources management and strategic business planning.

The apparel industry is a worldwide, multicultural operation, requiring cultural awareness for conducting business overseas. Students prepare for their places in the global marketplace with instruction on trade regulations, import/export laws, and cross-cultural business practices. Quick response technologies play an important role in the preparation of students in the Fashion Marketing & Management program. Product data management software prepares students to monitor product development and distribution, produce product reports, perform cost analysis for material and labor, and create technical drawings with detailed product specifications.

Fashion Merchandising inquire now!
Fashion Merchandising is the business that brings the world's fashions from the designer showroom to the retail sales floor and consumer. It revolves around people who have strong business skills and a flair for fashion. Fashion merchandisers may choose many areas of specialization, including positions with retail department stores, specialty shops, boutiques, clothing wholesalers, importers, designers, and manufacturers.

Fashion Merchandising students prepare to enter the field with instruction from industry professionals who impart their knowledge. Through hands-on participation in projects that are creative, technical, and similar to those that students will face in their chosen fields, the program is built around classroom activities that rely heavily on a philosophy of total personal immersion in the subject.

Students study fashion history, famous designers, textiles, and display. Simulated buying sessions, marketing seminars, and the development of in-house promotional campaigns enable students to acquire hands-on experience.

The program offers opportunities to explore the industry by interacting with professionals and developing contacts. Graduates are prepared for entry-level positions such as visual merchandiser and window trimmer in department and specialty stores.

Graphic Design inquire now!
Study in the Graphic Design program at The Art Institute of Michigan begins with the fundamentals: drawing, perspective, color, composition, typography, and advertising design. Advanced work, introduced gradually, includes computer graphics, computer illustration, and desktop publishing. The ever-changing world of graphic design includes some of the most creative and challenging fields available to artists today. Advertising, publishing, and design are just a few examples of professions in which graphic designers work.

The curriculum allows students to explore all areas of graphic design and prepares them to confidently accept entry-level positions upon graduation. Students receive instruction in a professional atmosphere that offers essential technical training for the business world. General education courses prepare students for life's unexpected challenges by providing a broad base of historical, cultural, political, and social studies. Through study in these subject areas, students are better able to function effectively in an increasingly complex and interdependent world.
Graduates of the Graphic Design program are prepared to seek entry-level positions such as production artist, graphic designer, assistant designer, assistant art director, production coordinator, and computer artist at advertising agencies, design studios, publishing houses, corporate communications departments, and television studios.

Interior Design inquire now!
The Interior Design program prepares students to function as trained professionals able to conceive and develop viable, creative solutions within current market realities. By meeting such educational goals, students should develop an attitude of flexibility and desire for life-long learning necessary to meet the changing demands of the interior design profession.

The goal of the Interior Design program is to help students evolve into creative and conscientious design professionals who will contribute to the success of their clients, employers, and industry.

Professional Baking & Pastry inquire now!
The Professional Baking & Pastry program prepares students for varied careers in the food service industry. The hospitality and food service industries are the fastest growing segments of the service industry. Consumer expectations have risen accordingly and educational institutions need to be prepared to supply the increasing demand, by this industry, for well-educated, productive members of the workforce.

Visual Communications inquire now!
The Visual Communications department provides students an industry-relevant and competency based academic program built on a solid art foundation with focus on creativity and design strategy that will prepare them for entry-level employment and career advancement in graphic design and related fields.
A Bachelor of Fine Arts degree in Visual Communications from The Art Institute of Michigan is the first step toward a career in graphic design. Students will begin by exploring design theories and principles. Further study will emphasize the application of theory in current design problems. Students will experiment in different media including print, electronic, and 3-D. A final portfolio that demonstrates the graduate's strengths in design will complete the Visual Communications degree.
The Visual Communications degree provides an understanding of advertising, corporate identity, package design, publishing, and Web site design. While some graphic designers choose to specialize in one area, others prefer a fast-paced career in an agency where clients request projects that cross over to different media. In the field of publishing, art directors and graphic designers work with editors and journalists to design and produce magazines, books, and newspapers. Designers create a vast range of visual communications, including corporate identity programs, consumer package designs, annual reports, exhibit materials, direct mail, brochures, and multimedia presentations.

Web Design & Interactive Media inquire now!
Enter the fast-evolving field of Web design and interactive media. Our Web Design & Interactive Media program is the right choice if you are looking to combine your individual artistic abilities with complex technological skills. This program was created to prepare you for careers involving the Internet with a focus on marketing and design. It integrates the elements of audio, video, still images, animation, text and data for the delivery of interactive content.